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Supporting the development of creativity in your youth team

With such a spotlight on the world’s most talented players, names like Ronaldo and Messi have become known in almost every household. It’s understandable why your youth players will try their hardest to imitate this high level of skill and creativity, sometimes aiming to win a game single-handedly. What is said for those who get outshone? Are we preventing all members of the team from realising their creative potential?