How old is he?
Keywords are a very good idea, make them specific and understandable, maybe something you have both spoke about previously.
An idea we use on here is questions, for example to the keeper I shout 'can he score' to which my gk then takes a step forward or back depending on the answer.
A midfielder/striker, can he pass to you? They then move into a position where their team mate can.
With older lads I can simply ask a straightfoward question - where are you playing? With younger lads they may find it amusing how often they are out of position, but at least they know they can rectify the situation,
In my school team I have a player who comes to training but doesn't play, and often other kids get sick of him being there because he is of a very low standard and is, to some extent, statemented. To him I give him little jobs to do during a session, things to achieve ie stay in your area of the pitch only, make sure you make contact with the ball, ask where others are playing etc. It seems to give him a goal which he asks at the end of a game if he achieved it well.
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