A coach should also look to develop, understand and display positive personal qualities. All coaches will have different personalities, a coach may be reserved, quieter and thoughtful or lively, enthusiastic and extrovert.

Coaches should consider how their own personality can work in tandem with their coaching skills and principles so they can improve the players they coach and help them enjoy the "beautiful game". It is no good trying to be a false personality as a coach, players will see through you straight away. For example, Sven Goran Ericsson is clearly a different personality from Jose Mourinho, as was Bill Shankly from Sir Matt Busby. But they all achieved great success as coaches, despite having very different personalities.

Winning isn't everything, but trying to win is

Good coaches will also look to harness their own personality with developing and improving coaching qualities such as; having an open mind, for example being opened minded to different views and opinions on tactics or coaching sessions: employing a willingness to listen and learn; display enthusiasm and desire: showing patience and being even handed; having a real vocation to help players improve and have fun and an understanding and knowledge of the game. No matter how many qualifications you may have or how good you think you are as a coach, without developing and utilising these kinds of qualities you will be far less effective at helping players learn successfully.

In Summary:

• Ensure the health and safety of the participants.
• Try to make coaching fun, innovative and enjoyable.
• Have an open mind and be receptive and learn from new ideas, practices and beliefs.
• Develop your own coaching personality and personal qualities.
• Recognise and understand the individuals needs.
• Take time to reflect on your own performance and recognise how this might have had a negative or positive influence on the players.
• Be a positive role model
• Promote fair play and honest behaviour.
• Ensure trust is a two way street.
• Replace fear of failure with freedom of expression

Provide your players with the four C's

1. Competence - Developing their skills
2. Confidence - Develop their belief in their own, their team mates and their coaches ability
3. Care and trust - Help them to develop care and trust in themselves and each other
4. Commitment - Provide a platform where the players are committed to the common cause.